25 years of expertise and personal advice for a healthier life
Vitaminstore is celebrating its anniversary! For 25 years, Vitaminstore has been the specialist in the highest-quality vitamins and the very best personal advice. While health trends have been coming at us from all sides for years, Vitaminstore’s ultimate goal has never changed: helping customers live longer and healthier lives. After 25 years, we look back—and also look ahead to how personal advice and innovative products can support health goals in the future.
25 years of Vitaminstore
Since Vitaminstore was founded in 1998, the company has grown significantly. It is now an omnichannel retailer with more than twenty physical stores and a thriving online shop. A lot has changed in the world of health, too. Thanks to scientific advances, we are learning more and more about the human body—while lifestyle, including simple fundamentals such as eating well, exercising regularly and getting enough sleep, remains the most important predictor of a long, healthy life.
The importance of a healthy lifestyle
Your health is determined by as much as 75% by your lifestyle and 25% by your genes. You can see a clear example of this in the Blue Zones: regions where people live significantly longer in good health on average, and where the highest numbers of centenarians in the world are found—people aged 100 or over. Why is that? People there live exceptionally healthily: they eat plenty of vegetables, experience little stress, do a lot of physical activity every day such as walking and doing jobs in and around the home, maintain rich social lives, and take the occasional nap. That way of living is harder to replicate in the Netherlands. For instance, our vegetables alone contain considerably fewer vitamins due to soil depletion. We also tend to lead (overly) busy lives, meaning we actually need more vitamins—yet only 10% of the population eats enough fruit and vegetables every day. That is why Vitaminstore coaches people with personalised advice to help improve their lifestyle. This advice is developed in collaboration with a team of orthomolecular specialists, using personal consultations in-store and online. Vitaminstore then provides a solution to replenish nutrients in the body to optimal levels with the right vitamins and supplements.
Alain Vermeulen, founder of Vitaminstore: “We have 25 years of knowledge and experience, and we go for nothing but the very best to support our customers’ health. That’s how the company started—and it’s what we still do today. More than enough reason to celebrate our 25th anniversary with our customers and look ahead to a healthy future!”
Here’s to the next 25 years!
In a world where health trends seem to change by the day, Vitaminstore is a trusted destination for quality and personal advice. Over all these years, the mission has remained the same: making an impact on our customers’ health with the very best products. With passion, Vitaminstore lives its brand promise ‘Live More’: fully enjoying life and ageing healthily. Because Vitaminstore sees these goals as inseparable from your lifestyle, its approach is holistic—bringing together the highest-quality vitamins and natural personal care. With Vitaminstore’s advice, you’ll feel good and get more out of life!
