
25 years of expertise and personal advice for a healthier life
Vitaminstore is celebrating! For 25 years, Vitaminstore has been the specialist for the highest quality vitamins and the best personal advice. Despite the health trends that have come and gone over the years, Vitaminstore's ultimate goal has never changed. It aims to help its customers live longer and healthier lives. As we reflect on the past 25 years, we also look to the future, exploring how personal advice and innovative products can support health goals.
25 Years of Vitaminstore
Since its founding in 1998, Vitaminstore has experienced significant growth. It has become an omnichannel retailer with over twenty physical stores and a thriving online shop. Much has changed in the field of health as well. Scientific advancements have increased our understanding of the human body, confirming that lifestyle—comprising simple actions like healthy eating, regular exercise, and sufficient sleep—remains the key predictor of a long, healthy life.
The Importance of a Healthy Lifestyle
Your health is determined 75% by your lifestyle and 25% by your genes. A prime example of this is seen in the Blue Zones: regions where people enjoy good health and live significantly longer, with the highest concentration of centenarians—people aged 100 or older. Why is this? People in these areas live exceptionally healthy lives; they consume plenty of vegetables, experience little stress, engage in daily physical activities like walking and home maintenance, maintain a rich social life, and occasionally take naps. Replicating this lifestyle in the Netherlands is more challenging. Our vegetables alone contain significantly fewer vitamins due to soil depletion, and our busy lifestyles mean we require more vitamins, yet only 10% of our population eats enough fruits and vegetables daily. Therefore, Vitaminstore offers personal advice to help people improve their lifestyle. This advice is developed in collaboration with a team of orthomolecular specialists through personal consultations in-store and online. Vitaminstore then provides solutions to replenish nutrients in the body to optimal levels with the right vitamins and supplements.
Alain Vermeulen, founder of Vitaminstore: “We have 25 years of knowledge and experience and strive for only the very best to support our customers' health. This was the foundation of our company, and we continue to uphold it. It's reason enough to celebrate our 25th anniversary with our customers and look forward to a healthy future!”
Looking Forward to the Next 25 Years!
In a world where health trends seem to change daily, Vitaminstore remains a reliable source of quality and personal advice. Throughout the years, our mission has remained the same; to make a positive impact on our customers' health with the best products. Vitaminstore passionately promotes its brand promise 'Live More'; to fully enjoy life and age healthily. As these goals are intrinsically linked to your lifestyle, our approach is holistic, combining the best quality vitamins and natural personal care. With Vitaminstore's advice, you feel good and get more out of life!
Want to know more? Discover all the initiatives surrounding Vitaminstore's 25th anniversary at vitaminstore.nl/25jaar.





