Ultra Pure EPA/DHA 700 mg by Vitals is a fish oil preparation containing the important omega 3 fatty acids eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) in a generous dosage, with a fine balance between EPA and DHA. It is particularly suitable for individuals who wish to supplement their diet daily with healthy omega 3 fatty acids. The absorbability of the fatty acids in Ultra Pure EPA/DHA 700 mg is excellent as they are in the high-quality triglyceride form. Manufacturer Golden Omega is renowned for producing extremely pure fish oil. Moreover, the total oxidation values (TOTOX) in each batch of oil are very low. The oil itself is very clear in colour, reflecting the exceptionally high quality. All in all, Ultra Pure EPA/DHA 700 mg is pure, exceptionally fresh, and well-absorbable. In short, you can confidently choose Ultra Pure EPA/DHA 700 mg from Vitals!

Good for the heart, brain, and eyes
Omega 3 fatty acids EPA and DHA together have a beneficial effect on the heart. Additionally, DHA contributes to maintaining normal vision and healthy brain function. It's no wonder that eating fatty fish, naturally rich in EPA and DHA, is always part of official recommendations for healthy eating. In practice, however, a significant portion of people do not eat enough (fatty) fish to meet the recommended daily doses of EPA and DHA. There are various reasons why people don't meet the recommendations, but this is a problem because fish is still our primary source of EPA and DHA. Moreover, the same official recommendations state that it's better not to eat fish too often due to harmful substances that can occur due to environmental pollution (especially dioxins, polychlorinated biphenyls (PCBs), and heavy metals such as methylmercury). This is not an issue with high-quality fish oil supplements that are purified and therefore contain little to no contaminants. More and more people are choosing to supplement their diet daily with a fish oil supplement to fully benefit from the health advantages of these important polyunsaturated long-chain fatty acids.

Required dosage of EPA/DHA for an optimal omega 3 fatty acid status
The omega 3 fatty acid status refers to the amount of EPA and DHA present in the body. Nowadays, it's quite possible to measure the omega 3 fatty acid status. This can be done through a finger-prick blood test that determines the so-called omega 3 index. The omega 3 index refers to the percentage of EPA and DHA of the total fatty acid composition in the cell membrane of red blood cells and is a reliable measure of the omega 3 fatty acid status. The omega 3 index correlates well with the content of long-chain omega 3 fatty acids in tissues and organs, including the heart.

There is increasing evidence that an omega 3 index of at least 8% is optimal. Research shows that for many people, especially with a Western diet (typically with too high an intake of omega 6 fatty acids), it is necessary to consume high doses of EPA/DHA to achieve this. With a low omega 3 index (around 4.5%, a common value in Western countries), supplementation with 2 grams of EPA/DHA typically ensures that the omega 3 index reaches around 8% after about three months. For maintenance, approximately 700-1000 mg of EPA/DHA per day is likely sufficient (depending on one's eating habits). Want to know your omega 3 status? Order the omega 3 finger-prick test from Vitals.

Fish oil from Golden Omega
Ultra Pure EPA/DHA 700 mg contains fish oil from producer Golden Omega. They are based in a state-of-the-art production facility in northern Chile. The building is strategically located right next to the waters where the anchovies used to produce the fish oil are caught. The great advantage of this is that the fish can be processed quickly after being caught and thus remains very fresh. Golden Omega works exclusively with certified fishermen to keep the ecological impact as low as possible.

Golden Omega's main focus in producing their fish oil is purity and quality. The application of a patented purification process to remove contaminants from the fish, combined with a patented concentration process, ensures that Golden Omega delivers very high-quality products. This is reflected in the extremely clear colour of the fish oil but above all in the very low TOTOX values of their oils (with an average value below 5). TOTOX stands for Total Oxidation Value and is a measure of the freshness/rancidity of an oil. Fish oil is particularly sensitive to oxidation because it contains a large amount of vulnerable unsaturated fatty acids. Oxidative damage to fatty acids occurs through contact with oxygen but can also be accelerated by heating (such as during fish frying). A low TOTOX value is important because rancid oils do not seem to be healthy and, in addition to purity, is a good measure of the quality of a fish oil supplement. Moreover, a low TOTOX value ensures that the chance of fishy burps is minimal. And that is also a great advantage for many people.

Golden Omega has various certifications in the field of quality and sustainability, as further proof of the high standard their fish oils meet, including IFOS (certification for the quality, freshness, purity, and stability of fish oil), Friend of the Sea (certification for sustainable fishing and protection of the natural ecosystem), Dolphin Safe (certification for sustainable fishing and protection of dolphins), and Green-e (certification for green energy).

Permitted health claims:
- EPA and DHA are good for the normal functioning of the heart, with a daily intake of 250 mg EPA and DHA (1 softgel per day)
- DHA is good for maintaining healthy brain function and good vision, with a daily intake of 250 mg DHA (1 softgel per day)