Vitaminstore Welcomes New Management to Shape Further Growth

Vitaminstore, the successful omnichannel retailer in premium dietary supplements and natural care products, has appointed Eduard Brenninkmeijer and Dezsö Rácz as its new management team. Eduard Brenninkmeijer will take on the role of General Director and Dezsö Rácz as Financial and Operational Director. These appointments mark a significant milestone in the further growth and development of the company, which celebrates its 25th anniversary this year.

“We have great confidence in the new management. The extensive experience of both Eduard Brenninkmeijer and Dezsö Rácz in marketing, Ecommerce, and omnichannel retail will be of immense value in shaping the further growth of the company,” said Alain Vermeulen, founder and interim CEO. Both Vermeulen and co-founder Koert Otten will remain involved with the company as advisors.

The new management is determined to continue innovating to meet the desires and needs of its customers. The further development of the own brand plays an important role in this. Vitaminstore will continue to focus on offering a wide range of high-quality products, personalised advice, excellent customer service, and spreading knowledge and awareness about health and wellbeing.

About Eduard Brenninkmeijer

Brenninkmeijer brings extensive knowledge and experience in marketing, Ecommerce, and ICT with him. He has previously held leadership roles at renowned international brands such as Paula’s Choice Skincare and AGU. Over the past year, he has already been part of Vitaminstore’s management team, responsible for Ecommerce and CRM.

When asked for an initial reaction: “I am delighted to be part of the new management and I look forward to accelerating the company’s growth together with the talented team. We will continue to invest in innovation, expanding our product range, and offering expert personal advice. Our goal is to bring Vitaminstore even closer to the consumer and support them in achieving their health goals.”

About Dezsö Rácz

Rácz has over twenty years of experience in financial and operational management. Additionally, he also has extensive ICT experience. As financially and often operationally responsible, he has contributed to the success and growth of various international companies including Rituals. In recent months, he has already been part of Vitaminstore’s interim management.

Dezsö Rácz in an initial response: “I am also, of course, delighted to be part of the new management. There is a strong team ready for the next step. Solid operational processes are a prerequisite for putting our customer at the centre. By linking personal advice to high-quality products, we will try to help customers every day in achieving their health goals. I find that a beautiful ambition and it is something that is also personally important to me.”

About Vitaminstore:

Vitaminstore is a successful omnichannel retailer in premium dietary supplements and natural care products. With an extensive team of expert staff, Vitaminstore strives every day to help its customers achieve their health goals by linking expert personal advice to the right premium products. Vitaminstore has twenty-one stores across the Netherlands and also offers an extensive online shopping experience.

Left Eduard Brenninkmeijer, Dezsö Rácz