Personal care
Vitaminstore Expands Beauty Range for Inner and Outer Care
Our bodies deserve attention both inside and out. Therefore, alongside a wide range of vitamins, Vitaminstore is introducing three new beauty brands: REN Clean Skincare, Caudalie, and Estime & Sens. With this, the premium retailer is responding to the growing demand for a holistic approach to health, encouraging more conscious choices about what you consume and apply to your skin. Noor de Bruijn, CEO of Vitaminstore, states: “I see more and more people around me who are not only focused on exercise and nutrition but also on what they apply to their skin. That's why I am pleased that we can now offer a reliable solution for every skin type.”
Extensive Range of Natural Care
All products are crafted with care for people and the planet, containing no harsh chemicals. The new brands REN Clean Skincare, Caudalie, and Estime & Sens complement the existing range, including Vitaminstore's own brand, Dr. Hauschka, and MÁDARA. While there was little innovation in the field of natural beauty and skincare in the past, recent years have seen positive changes. As a result, these products, free from unnecessary additives and rich in active ingredients, genuinely improve the skin.
Vitaminstore inspires and advises people that body care goes beyond what you eat or supplement with vitamins. Positive changes can also be made by making conscious choices in beauty and skincare. Cornelia van der Voort, Head of Category Management, says: “Caring for your skin with natural beauty products and taking vitamins go hand in hand. By taking care of the body correctly both inside and out, you can initiate genuine skin improvement.” Every skin type, body, and lifestyle requires a different approach. Cornelia adds: “We do this together with our health coaches; a knowledgeable team of orthomolecular therapists and trained beauty experts. They are happy to assist everyone with personal advice, in our 27 stores and on our website.”
Good for Your Skin and Our Planet
The skin is our largest organ and plays a crucial role in absorbing and secreting substances. It provides protection against external influences such as bacteria, UV radiation, or toxic substances like exhaust fumes. Synthetic skincare products contain ingredients you would prefer to avoid, such as parabens, phthalates, microplastics, and preservatives. These can irritate the skin and pollute the environment. They can also enter the bloodstream through the skin, negatively impacting the immune system or even disrupting hormones. Natural skincare products contain milder ingredients without harmful effects on the body and environment. They support the skin's healing properties and are beneficial for our planet.
With the expanded range, Vitaminstore enriches its offering of natural personal care and beauty products. Each brand has its unique mission regarding health and sustainability. REN Clean Skincare is the expert in sensitive skin, distinguishing itself with only clean ingredients that are sustainably sourced. Caudalie has its origins in Bordeaux – where the powerful components of vines and grapes are used in cruelty-free products with eco-friendly ingredients. Relatively new to the Dutch market is the beauty brand Estime & Sens. At least 95% of the ingredients are of natural origin, and none of the products contain parabens, mineral oil, PEG, or silicones. Thus, Vitaminstore, with its wide range of vitamins and natural beauty products, offers everyone the opportunity to take good care of themselves – inside and out.
Want to know more? View the beauty range.